GoodnessDirect is the home for all things Healthy, Vegan, Free From, Eco and Organic, where healthy shopping is made easy.

Providing you with a health and well-being haven by gathering together everything that is good for you and offering a service that really is healthy shopping made easy. This range is not only crammed full of both healthy foods but also delicious foods to help you eat healthily, fitness foods, organic foods, vegan foods, vitamins and herbal remedies, cruelty-free toiletries and eco-friendly household products.

If you are on a restricted, free-from diet, fear not, here you will find 1000's of foods for you, gluten free, wheat free, dairy free, vegan and other specialists foods.

Your healthy shopping delivered to your door.

New In!

New In! See what's new on our shelves. Teas, supplements, pampering body products, cereals, snacks for school lunch boxes and much more.

Special Offers

Special Offers These bargains are less than our usual shop price. The products on offer change constantly with new ones every week!

Introducing Wild Plains

Introducing Wild Plains When you snack on Wild Plains Foods, you're making a difference to some of East Africa's most vulnerable people. Each pack purchased helps fund education, health & hygiene, sustainable farming, conservation & community development projects in East Africa.

Shop Free From

Shop Free From If you are shopping with certain allergens in mind, shop here to make sure you only see food and drinks that fit your own diet. Free from shopping made easy!

Hayfever? Dust or Pet Allergy?

Hayfever? Dust or Pet Allergy? Protect yourself naturally with HayMax natural barrier cream

Shop Vegan

Shop Vegan Eating a vegan diet is relatively easy these days, with such an amazing selection of Vegan to choose from.

New to Goodness Direct?

New to Goodness Direct? Why not enjoy 10% off your first shop with us using the code: 32235C6N (Valid until the end of June)

Affordable Organics

Affordable Organics Ideal for those looking to embrace a healthier diet, our range of Eat Goodness wholefoods is a great place to start. From nuts and seeds to grains and seasonings. Lets get back to the basics!

Healthy & Vegan Foods from

Here at we are dedicated to providing our customers with the highest quality health foods on the market. We have thousands of healthy foods for you to choose from that we are confident you will adore.

The Finest Health Food Online

We are one of the leading health food stores because we are committed to offering delicious health foods. For this reason, we offer a wide range of products for a range of diets, so we recommend you browse our vegan, organic food, gluten free products, wheat free foods, fitness foods and dairy free foods, plus many more.

One of the Best Vegan Food Shops

Our goal is to make shopping for vegan food easy. When you order our vegan food online then we will deliver it to your door in a fast and efficient manner. As well as offering the very best organic food, vegan, free from, Fairtrade and more, you can also buy toiletries and household products that are good for you and the environment from our vegan lifestyle shop.

Come to

We are committed to maintaining our status as one of the best health food online stores, as we continue to deliver tasty and healthy products for people with different allergies, diets and lifestyles. So, if you are looking for one of the finest health food shops on the market, then you should make sure you come to us for products that taste great and make you feel happy and healthy. If you are new to Goodness Direct, why not enjoy 10% off your first shop with us using the code: 32235C6N (Valid until the end of June)!

Food for Life Catering Supplier
Food for Life Catering Supplier
Secured by Thawte
Vegan, Free From, Eco, Organic
on orders over £35*