Contacting us

GoodnessDirect are completely dedicated to your total satisfaction. If you have any suggestions or comments please contact us:

By e-mail:
By phone to place an order: 0871 871 6611 (office hours, calls charged at 10p per minute)
By phone for customer services and queries: 01327 701579
By text: 07736 227255
By post: GoodnessDirect, South March, Daventry, Northants. NN11 4PH
Office opening hours: Mon-Fri, 8:30am - 5:00pm

Making A Purchase

Making a purchase could not be easier. Just browse our Catalogue, click on any items that you wish to buy and put them into the shopping cart. After you have finished your selection, click on "Order" and you will be asked for a few details that we need to be able to satisfy the order.

Payment types accepted

We accept Visa (including Electron), Mastercard, Delta, Switch, PayPal and JCB cards. (PayPal do not allow the purchase of items with variable weights ie. meat and fish where weights may vary and price by kg is charged. Because of this we do not offer a payment by PayPal option for orders which include frozen fish and meat.)

UK, Europe and beyond

We deliver within the European Union. Orders from outside the European Union may be possible. Please email us if you would like to know if we can deliver to your region or country.

For our full terms of sale, look here.

Privacy Policy

We know that when you shop online, you want to know that your name, address, credit card details and any other information you give us is kept safe and secure, and we promise to do that. We do not give any of the data you give us to any third party. All credit card information is encrypted and even our staff cannot see all the details.


Cookies are used on this shopping site, we need them to process your order and assume that by placing an order you agree to the use of cookies. More about cookies and what they are needed for. If you wish to proceed with cookies disabled you could phone us with your order on 08718716611.

For your reassurance - A cookie can be thought of as your online ID card, which tells our website information about your order and user details. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to spread viruses, or get a user's e-mail address etc. They only contain and transfer to the web site as much information as the users themselves have disclosed to that web site.

Data Protection

Under the principles of the Data Protection Act we would like to inform you that we hold a record of all the details we need for setting you up and servicing you as a customer. This includes special delivery instructions and dietary requirements if applicable. This information may also be used as a basis for sending you information we think will interest you. Should you wish not to be included in this please tick the opt-out box at the point of ordering. However we need the information on file to service you as a customer. If our records of your name, address, telephone number or any other special information are in any way inaccurate please let us know as we want to maintain up to date records.


With so many special offers, discounts and promotions on the go, GoodnessDirect frequently issue voucher codes to help make your healthy shopping even better value. Sometimes these are vouchers giving a special deal of specific products and others are "off order" discounts. However we regret to say that no matter how many voucher codes you have collected our system will only accept one code per order. This may be a product code or an order code. Please enter your selected voucher code at the relevant point during the order process.

Reviewers Guidelines and T&Cs

Reviews are a good way to give information from those familiar with a product or diet to those who may not have tried the product or who are new to a particular type of diet. So go ahead and tell others just how you use a product and what works for you. Top tips and your favourite recipes are always appreciated.

Here is a list of the do's and don'ts to help you keep on track when writing a review.

Terms of Use

By submitting a review to our site you are agreeing to our use of it on our website under the following conditions:

  1. We reserve the right to edit your review as necessary to make it clear, grammatically correct and helpful to other users etc. We would not alter the essence of your review.
  2. We may decide not to publish your review. This would be at our discretion.
  3. You may submit up to ten (10) reviews/recipes per month.
  4. By submitting your review you are declaring that:
    • You own and/or control the content of your review(s) and it is your own original work, not plagiarized in any way.
    • The content is not defamatory and does not infringe any applicable laws.
    • The content is not a duplicate of a previous review/recipe or part thereof.
    • That the content is, in your view, accurate, truthful and reflects your true and honest opinion of and current experience with a product you have purchased from us and which you are reviewing.

Reviews and Content Guidelines

You agree to post reviews and contributions in accordance with the following Guidelines.

  • Reviews should not contain words, language or content that is or may be considered unlawful, defamatory, libellous, abusive, racially or sexually offensive or obscene.
  • Reviews should not contain just a single word, and should neither be overly lengthy. An ideal length would be over 30 words and under 200 words.
  • Reviews should not contain advertising/spamming or links to commercial websites or email addresses connected to same. Neither shall it contain any advertising or alternative product prices.
  • Reviews should be genuine experiences of products purchased on our website, and content should be relevant and helpful to other users of the website.
  • Contributors under the age of 18 should get the permission of a parent or guardian before submitting any review.
  • Due to the nature of our products, ingredients often are altered by suppliers to improve texture and taste. Therefore we can only except reviews of products brought from us in the last 3 months. Older reviews may no longer be a true reflection of the current product.

Product Information

Product information, dietary flags, photographs, and pack sizes are all for illustrative purposes and general advice. Though we believe them to be correct they cannot be guaranteed. From time to time recipes, packaging, dietary classifications and ingredients vary and change and we may not always be as up to date as we would like to be, so please always check the details on the packaging before using. This is especially important if there is a possibility of an allergic reaction.

Please contact the manufacturer of the goods, or your own doctor directly if you have any doubts concerning the nature of product ingredients or if you suspect that you may be allergic to the ingredients. Our "product expert" Rachel is here on hand if you would like to speak to her about any product issues.

Nut Caution

Please note that we store nuts on our premises along with all other products, we do not have a special nut free zone.

Delivery Schedule

We deliver your order as soon as we can. Orders received before 11:00 will normally be sent to you in one or two business days by parcel carrier or Royal Mail. (UK mainland only)

Delivery Limitations

We regret that we cannot send temperature controlled goods over seas or to some more remote UK locations.

Our UK deliveries are sent with a carrier on a "before close of work" basis which means that your order should generally arrive with you before 5.30pm on the day we have indicated. We cannot guarantee or specify a time of day.

Delivery Options

Delivery options and any costs are calculated dynamically as you place your order and are displayed on the "my basket" or checkout page. We do our best to deliver to you free of charge but for certain orders, especially if they are heavy, this is not possible. More detail and the delivery cost breakdown are given below.

There is an option to select 'Collect from GoodnessDirect' which means that you do not have to pay for delivery and have the option for those more local, to collect the parcel by person from our warehouse in Daventry.

UK Mainland (excluding certain areas)

Free delivery for orders over £35 (online) or £45 (over the phone) weighing less the 25kg. Orders below these values carry a delivery charge according to the delivery method selected.

Light orders where all items can be posted (indicated by the green 'free delivery' icon) and over £4 are delivered for free. Items are selected at our discretion and only selected items carrying the logo are included in this service.

Heavy orders (over 25 kg) may incur a surcharge of £5.50 (per 25 kg).

Chilled and Frozen products require special packaging and are subject to a £3.50 packing charge per section. This surcharge is dropped if the order value is over £75.

*Orders going to postcodes: G, FK, FY, PA, PH, DD, AB, IV, KW, KY, BT, KW, ZE, IM, GY, JE, TR, HS, will experience an increase surcharge from our courier. The total will be shown at the point of checkout and there is no obligation to continue with the purchase even at this stage. Orders over £35 will still receive a £5.50 discount off the cost of delivery.

The Scottish Highlands and outside UK Mainland

We have to make a delivery charge for orders to the Scottish Highlands and outside the UK mainland. The value of this charge can be seen at the checkout stage by entering your address (remember to select the correct country from the drop down menu) and the goods you would like, the screen will indicate the delivery costs. There is no obligation to purchase even at this stage.

Please note that orders going to these postcodes are unfortunately unable to have temperature controlled parcels delivered:
G63, HS1-9, IV3-11, 14-28, 40-49, 51 -56, 63, KA27-28, KW 1-17, PA20-50, 60-78, 80- 88, PH30-44, 49, 50, ZE1-3

Minimum Quantities and Packing Charges

Orders for Chilled and Frozen goods have to reach a minimum level or they do not maintain their temperature during delivery. These minimum levels are: Chilled 6 items, Frozen 6 items. There is also a packing charge of £3.50 per box for the special insulated chilled and frozen boxes.

UK delivery costs and packing charges at a glance

Type of goodsMin order for sectionBox chargeDelivery charge if order more than £35 (online) £45 (offline)Delivery charge if order less than £35(online) £45(offline)
Normal ambient itemsNoneFreeFree£5.50 is added if total order is below above threshold
Frozen6 items£3.50Free
Chilled6 items£3.50Free
Orders over 25kg  £5.50 per 25kg 
Orders over £75 and under 50kgTotal value £75FreeFree 
items with this iconNoneFreeFree for orders over £4 weighing under 200g

Out of Stocks

If the product you wish to order does not have an "Add to basket" button then the item is out of stock at the time of browsing. Information is updated regularly so please look again or email us.

Occasionally the site will let you order a product but it may be not available when we pick your order. If this should happen, we will process the remaining items so that we get your order to you as soon as possible. If you want us to hold your order if specific items are not in stock please tell us when you place the order. Free delivery only applies if the value of available goods exceeds £35 for online orders and £45 for mail order/e-mail and phone orders.


All prices shown are inclusive of VAT where applicable. The VAT exclusive price is shown separately for the benefit of overseas customers for whom VAT does not apply.

Credit Card Security

Secured by Thawte

We know of no documented cases of credit card fraud using our shopping system over the Internet. All credit card numbers are encrypted in the software when the order is placed using SSL encryption. They are only decrypted after they reach our computer. They are not held in clear text on any web site.

If you do not want to give credit card details over the internet choose the "credit card sent separately" option at the checkout/payment screen. Then just phone us with your order number and card details (0871 8716611, calls charged at 10p per minute). All card details which are posted or faxed to us are shredded immediately after checking.

Guarantee, Returns and Order Cancellation

We guarantee your satisfaction. All of our products come with a 30 day no quibble guarantee.

You may cancel your order up to 7 days after receiving the goods. If you wish to cancel before we have dispatched the goods then please call us on 0871 871 6611 (calls charged at 10p per minute) or email

If you wish to cancel after we have despatched the goods then please call us on 0871 871 6611 (calls charged at 10p per minute) or email to arrange a return. In this instance, the charge made to you will be refunded on return of the goods. If the return is for reasons other than faulty / incorrect goods then we will need to ask you to cover the cost of returning the goods to us.

Frozen and chilled goods cannot be returned.

If your order is damaged on arrival please sign for it as damaged. If there is interior damage please take a digital photograph and email it to along with the consignment number of your parcel so that we, in turn, can validate the claim for the damage from our courier.

About Us

Goodness Direct is an online retail shop with natural and organic food products, household items and toiletries. Founded in 2000, Goodness Direct is one of the oldest online shops where people can find products that are specific to lifestyle and dietary needs. Goodness Direct is a division of Goodness Foods.

Goodness Foods have been synonym with the independent health food and wholefoods trade for over 30 years. We supply all you could want for your shop or natural foods business, including frozen, chilled, bulk wholefoods, natural, organic and fairtrade foods, natural toiletries and eco-friendly household products.

Our ethical stance sets us apart. We put equal emphasis on what we consider our four core pillars: People, Planet, Product and Profit. One can't do without the other.

Environmentally Friendly Packaging

We try to maintain high environmental standards with our packaging and use biodegradable or recyclable materials wherever possible. Obviously when sending products by mail it is very important to package them adequately to reduce the risk of breakage. We use triple walled cardboard boxes which are totally recyclable and fill these with biodegradable air pouches which you can easily puncture and either recycle or compost.

Chilled and frozen food orders are packed in special thermal cardboard insulated boxes that are 96% biodegradable. However in warmer weather polystyrene boxes are used to ensure that your good get to you in good condition.

Healthy, Free From, Eco, Organic
on orders over £35*