Viridian

Viridian

Viridian is the leading brand of ethical vitamins, but what does this mean?
Viridian was named as Best Buy in Ethical Consumer magazine and in The Good Shopping Guide. These publications commended us for our commitment to pure ingredients, environmental awareness and charity donation programme.

Ethics in nutritional supplements starts at the ownership of the company - dig a bit deeper into the company behind your daily vitamins and you might well find a giant pharmaceutical company or a mass-market mail order company. Viridian Nutrition is UK-based and family-owned and managed.

Our ethics continue through our sourcing of ingredients and the manufacturing procedures. We guarantee non-GM, non-irradiated and 100% active ingredients with no nasty additives whatsoever. No added sugars, no colourings or artificial flavourings making our products as clean and pure as they can be. Be reassured that although we are absolutely against the use of animal testing and do not test any products or ingredients on animals, the ingredients we choose all have a tradition of safe use in humans.

At Viridian, we plan to leave a minimal environmental footprint and so adhere to green business practices throughout. So from the seed to the recycling bank, Viridian Nutrition maintains an ethical philosophy at every stage.

Finally, we offer a 100% money back guarantee. If you are not totally satisfied with your Viridian purchase simply return it to the place of purchase for a full no-quibble refund.

Purity Matters

Did you know that 50% of a tablet is made up of glues, known as binders, to hold the tablet together? For most people this is just an irritating fact, but for people who are additive sensitive, this can be a real issue. Would you add magnesium stearate, stearic acid, shellac, talc or colourings to your meal, in the way you'd sprinkle over salt or pepper? Neither would we. By making our capsules, liquids and powders aspure and simple as possible, avoiding all the nasties we have shown that it is possible to make a range of nutritional supplements acceptable for the majority of people.

There is a wide range of fillers, binders, lubricants, disintegrants, coatings, colours and flavours legally allowed in food supplements. Two common manufacturing aids are Magnesium Stearate and Titanium Dioxide. Magnesium stearate - chemical formula Mg(C18H35O2)2 - is often used as a filler or as a lubricant in the manufacture of pharmaceutical and vitamin tablets, capsules and powders, preventing ingredients from sticking to manufacturing equipment. When produced by soap and hard water, magnesium stearate forms a white solid, widely known as 'soap scum' or 'bath-tub rings'. Titanium dioxide is frequently used as a bright white pigment in numerous products from paint to sunscreen and also in pharmaceutical drugs and vitamins supplements, ensuring a consistent white colour throughout the product. It is famously used to create the white lines at Wimbledon. Here at Viridian Nutrition, we choose to avoid all of these additives, preferring slow manufacture and allowing colour variations from batch to batch and season to season.

Green Business

Viridian Nutrition is committed to green business practices, valuing the importance of a minimum footprint on the earth. More than 40% of the Viridian Nutrition range is certified organic by the Soil Association, guaranteeing the provenance and eco-friendliness of the ingredients. At Viridian, we believe the health of the planet and the health of the individual are inextricably linked. Growing organically, avoiding the use of potentially harmful pesticides, herbicides and other chemicals - and having the 100% non-GMO guarantee - offers the best chance of long-term good health to people and to the planet.

There are a number of nutritional products now available in the UK which use the term 'organic' as a brand name or fancy name, or that claim organic status without certification, but you can only be sure a product is truly organically grown if the product is certified by a reputable regulatory body such as the Soil Association. Our fresh organic tinctures and balms are grown and made in the Herefordshire using traditional methods, reducing the environmental impact of transporting ingredients around the world.

Our capsules and organic nutritional oils are produced in the UK, creating local jobs. We use minimum packaging for our products, all made from recycled or recyclable materials, from our glass bottles to the recycled cardboard shipping boxes. We take responsibility for our packaging, too, offering a 25p refund for bottles returned to the health store where purchased.

Care For Others As We Care For Ourselves

Chances are, like millions of others, you take vitamins already. By choosing from the Viridian Nutrition range, you'll be making your life better - knowing that you are helping disadvantaged children and the environment at the same time. Viridian is a big-hearted company, committed to creating a nutritional supplement range with integrity, quality and innovation. The company was founded in 1999 on two fundamental principles; to develop a range of supplements with the highest possible ethical standards and to generate significant funds for childrens and environmental charities.

So far, the Viridian Nutrition Charity Donation programme has donated £125,000 to charities including Friends of the Earth, NSPCC, Woodland Trust, Jack and Jill Foundation, Comic Relief, RSPB, Terrence Higgins Trust, Shelter, the Woodland Trust, Save the Children and more. By choosing Viridian Nutrition as your preferred vitamins, you are not only benefiting your own health, but also helping benefit the lives of others.

How does Viridian decide which charities to donate to?

Simply, Viridian doesn't decide, we leave that to our stockists. Each year, we send a voting form to all our health store stockists and ask them to nominate and vote for their favourite charities. The only stipulation is that 40% goes to childrens charities and 40% to environmental charities, 20% can then go to a combination of other charities. All charities must be properly registered and we check they have no involvement in animal research.

Viridian Cares About:

  • No nasty additives
  • UK manufacture
  • Green business practices
  • Supporting the community
  • Organics
  • Non-GM
  • Non-irradiated
  • Health food stores
  • Animal welfare
  • Why Take Supplements?

    At Viridian Nutrition, we believe that a good diet, with plenty of fruit and vegetables each day is an essential basis for a healthy life. Making the right lifestyle choices, exercising regularly and avoiding bad habits and anti-nutrients, will reduce your risk of premature ageing and disease. For instance, did you know that for every cigarette smoked, 60mg of vitamin C is destroyed in the body? Did you also know that over-exercising, the consumption of fried foods or excessive sunbathing can increase levels of dangerous free radicals, increasing the bodys requirement for antioxidants including vitamins C and E? The nutrient value of foods isn't what it used to be either. Intensive farming and other factors have led to nutrient depletion in the soil and lower levels of essential minerals such as selenium are now found in our everyday foods. This is borne out by a number of reports over recent years which have concluded that some of today's foods are not as nutritious as those eaten in the past. A report in the Journal of Complementary Medicine in 2001 revealed that US and UK Government statistics show a decline in trace minerals of up to 76% in fruit and vegetables over the period 1940 to 1991.

    In 2003, News Canada reported that today's fruit and vegetables contain far fewer nutrients than they did 50 years ago. They claimed for example, that potatoes had lost 100% of their vitamin A content, 57% of their vitamin C and iron, and 28% of their calcium. The report went on to examine data from the US Department of Agriculture involving vegetable quality, which showed that over the 20th Century the average mineral content of fruit and vegetables such as cabbage, lettuce, spinach and tomatoes declined from 400mg to less than 50mg. Of course what you eat and how much you exercise is likely to vary each day, which is why many people now choose to supplement their diet with a daily multivitamin.

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    High Potency Glucosamine Sulphate 1000mg 90c High Potency Glucosamine Sulphate 1000mg 90c

    A vegan source of the well studied form of glucosamine. 

    Only active ingredients, without any binders in a veg capsule. 
     


    Vegan, Vegetarian
    Our Price £16.50  
     

    Viridian 100% Sustainable Scandinavian Rainbow Trout Oil 90c Viridian 100% Sustainable Scandinavian Rainbow Trout Oil 90c

    100% Sustainable Scandinavian Rainbow Trout Oil in Softgels 90c

    Scandinavian Rainbow Trout Oil is a premium fish oil that sets the benchmark for environmental sustainability, nutritional quality, as well as freshness and purity. The world’s first certified organic fish oil is now available in softgel capsules.


    Organic
    Our Price £20.00  
     

    Viridian Balanced Iron Complex Veg Caps 90c Viridian Balanced Iron Complex Veg Caps 90c
    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £14.04  
     

    Viridian Bone Complex Veg Caps (Cal:Mag 1:1) with Boron, D2 & K2 90c Viridian Bone Complex Veg Caps (Cal:Mag 1:1) with Boron, D2 & K2 90c

    Essential vitamins and minerals for bone health


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £20.99  
     

    Viridian Clear Skin Complex veg Caps 60c Viridian Clear Skin Complex veg Caps 60c

    60 Vegetarian Capsules


    Gluten Free, Lactose Free, Wheat Free, Yeast Free
    Our Price £22.06  
     

    Viridian Echinacea Root Complex 400mg Viridian Echinacea Root Complex 400mg

    Organic Purpurea/Angustifolia


    Kosher, Organic, Vegan, Vegetarian
    Our Price £13.50  
     

    Viridian Ester C 950mg Veg Caps 90c Viridian Ester C 950mg Veg Caps 90c
    Ester-C is a super-absorbable, non acidic form of Vitamin C, calcium ascorbate threonate based
    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £26.42  
     

    Viridian Fertility for Men Veg Caps (high potency) 60 caps Viridian Fertility for Men Veg Caps (high potency) 60 caps

    A high potency formulation to support male reproductive function and optimise fertility.


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £13.45  
     

    Viridian Fertility for Women PRO CONCEPTION Veg Caps 120c Viridian Fertility for Women PRO CONCEPTION Veg Caps 120c

    Designed to provide the essential and appropriate nutrients to support a woman of reproductive age.


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Vegetarian, Wheat Free, Yeast Free
    Our Price £25.15  
     

    Viridian Herbal Female Complex Veg Caps 30c Viridian Herbal Female Complex Veg Caps 30c

    Female Complex, designed to relieve menopausal symptoms


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £8.30  
     

    Viridian High Five B-Complex/Mag Ascorbate Veg Caps 90c Viridian High Five B-Complex/Mag Ascorbate Veg Caps 90c

    B Vitamins and fortification, a tough complex for when times are tough.


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £16.80  
     

    Viridian High Potency Curcumin Complex 90caps Viridian High Potency Curcumin Complex 90caps

    To help ease pain, stiffness and inflammation in joints, especially for those with arthritis. Each capsule contains the whole root of turmeric and so offers the full spectrum for joint pain and inflammation relief. 


    Vegan, Vegetarian
    Our Price £45.50  
     

    Viridian High Potency Digestive Aid (Vegan) Veg Caps 90c Viridian High Potency Digestive Aid (Vegan) Veg Caps 90c

    Natural Vegan Digestive Aid


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Vegetarian, Wheat Free, Yeast Free
    Our Price £17.80  
     

    Viridian High Six Vitamin B6 with B-Complex Veg Caps 90c Viridian High Six Vitamin B6 with B-Complex Veg Caps 90c

    A full array of the B vitamins together with a higher level of pyridoxine (vitamin B6).


    Gluten Free, Lactose Free, Not Tested on Animals, Wheat Free, Yeast Free
    Our Price £17.00  
     

    Viridian Joint Complex veg caps 30c Viridian Joint Complex veg caps 30c

    Vegan supplement for joint support with Glucosamine and Ester-C.


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £9.76  
     

    Viridian KiwiZyme™ 500mg with Aloe vera 30c Viridian KiwiZyme™ 500mg with Aloe vera 30c

    KiwiZyme provides DigestenTM a unique kiwi fruit extract. Combined with Aloe vera inner leaf extract and FOS prebiotic. An easy to take once-daily-use.


    Vegan, Vegetarian
    Our Price £18.50  
     

    Viridian Liquid Vitamin D3 Drops 2000iu Viridian Liquid Vitamin D3 Drops 2000iu

    Vegan liquid vitamin D3 - help boost mood, energy and immunity. A must have for those in the Northern hemisphere especially during the winter months.


    Kosher, Vegan, Vegetarian
    Our Price £10.99  
    Temporarily Unavailable

    Viridian Lutein Plus Veg Caps 30c Viridian Lutein Plus Veg Caps 30c

    Lutein from marigold (calendula) flowers plus minerals and nutrients.


    Kosher, Lactose Free, Not Tested on Animals, Vegan, Vegetarian, Yeast Free
    Our Price £16.00  
     

    Viridian Myo-Inositol and Folic acid 120g Viridian Myo-Inositol and Folic acid 120g

    Myo-Inositol combined with Folic Acid to improve insulin sensitive and hormonal regulation for women suffering with Polycystic Ovary Syndrome (PCOS)


    Lactose Free, Not Tested on Animals, Vegan, Vegetarian, Wheat Free, Yeast Free
    Our Price £17.00  
     

    Viridian Natural Vitamin E 400IU Veg Caps Viridian Natural Vitamin E 400IU Veg Caps
    Kosher, Vegan, Vegetarian
    Our Price £28.10  
     

    Viridian Organic Turmeric 400mg 90 Caps
    Organic
    Our Price £15.50  
     

    Viridian Pregnancy Complex Veg Caps 120c Viridian Pregnancy Complex Veg Caps 120c

    For pregnancy, postnatal and nursing mums. Vitamin E free.


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Vegetarian, Wheat Free, Yeast Free
    Our Price £26.10  
     

    Viridian Saffron Extract 30mg with Marigold 30caps	Viridian Saffron Extract 30mg with Marigold 30caps

    Saffron (crocus sativus) extract providing 0.3% of safranal sourced from Iran, with marigold flowers (calendula).

     


    Kosher, Vegan, Vegetarian
    Our Price £16.90  
     

    Viridian Saffron Extract 30mg with Marigold Veg Caps 60c Viridian Saffron Extract 30mg with Marigold Veg Caps 60c

    Saffron extract with active compounds of crocin and safranal from the carotenoid family.


    Dairy Free, Egg Free, Gluten Free, Lactose Free, Soya Free, Vegan, Wheat Free, Yeast Free
    Our Price £30.95  
     

    Viridian Synbiotic ProCare 30c Viridian Synbiotic ProCare 30c

    Probiotic without the fibre, ideal for those with IBS


    Vegan, Vegetarian
    Our Price £19.00  
     

    Viridian Synbiotic Saccharomyces Boulardii 30c Viridian Synbiotic Saccharomyces Boulardii 30c

    A probitic ideal for protecting your gut while taking and after a course of antibotics or before traveling abroad to help prevent against stomach upsets. 


    Vegan, Vegetarian
    Our Price £19.40  
     

    Viridian Ultimate Beauty Complex Veg Caps 120c Viridian Ultimate Beauty Complex Veg Caps 120c

    Viridian Vegetarian Ultimate Beauty Complex Vegetarian Capsules. With Ester - C for skin, hair and nails.


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £26.95  
     

    Viridian ViridiKid Multivitamin & Mineral Mini Veg Caps 90c Viridian ViridiKid Multivitamin & Mineral Mini Veg Caps 90c

    Viridian Viridikid Miltivitamin & Mineral Vegetarian Capsules 90 caps. Tiny Capsules - Easy to swallow. Perfect for kids


    Gluten Free, Lactose Free, Not Tested on Animals, Vegan, Wheat Free, Yeast Free
    Our Price £14.50  
     
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