What's New? New Goodness Direct products and ranges in stock.

Purdey's Active Life ONLY 99p A delicious multi vitamin juice drink that contains a combination of carbonated spring water, fruit juice, vitamins and natural plant extracts - all packaged in a stylish bottle.

Great Special Offers! Fantastic Goodness Direct items on promotion.

Organic Meat at NEW LOW PRICES Soil Association Certified organic meat from 200 UK producers in Mid Wales. Delivered to you blast frozen for convenience and goodness.

Delivery Charges Free delivery for all orders for over £35.

Light orders where all items can be posted (indicated by free delivery icon) and over £4 are delivered free.

Heavy orders (over 25 kg) may incur a surcharge of £6.50 (per 25 kg).

Chilled and Frozen with special packaging are £3.50 per section (over £75 free).

Become a GoodnessDirect Affiliate With our GoodnessDirect Affiliate scheme, we offer you the chance to earn 6% of sales made by visitors coming to us from your website.

Boxes and Packaging We use only biodegradable and/or recyclable packing materials with our orders.

Cardboard boxes and corn starch chips (not polystyrene) are both biodegradable and/or recyclable - even the silver chilled boxes!

We also try to only use enough packing materials to get items safely to you.

Cherry Active Concentrate A 3 month supply of cherry active made from the Montmorency cherry. A rich natural source of anti-oxidants and flavonoids.