Cafedirect pay coffee farmers the best price for their beans, so they give us the pick of their crop, and you get a superior cup of coffee. This distinctive single origin coffee is grown with pride and expertise in the rich volcanic soils of Mount Kilimanjaro. The hand picked arabica beans are medium roasted to deliver a brilliant, aromatic coffee with vanilla overtones and a satisfyingly complex acidity. As part of their Gold Standard policy Cafedirect reinvest a portion of their profits into tailor made support programmes for each co-operative - ranging from business advice on reaching export markets to training in the latest farming techniques.