Fish 4 Ever

Fish 4 Health

A healthy catch

Tinned fish is a healthy source of protein with all essential amino acids. It is easily digestible through its slight concentration of connective tissue. Oily fish are rich in Omega 3 - fatty acids - with a high concentration of vitamins E, B1, B2, B12, A, D and niacin as well as being a good source for many important minerals, such as phosphor, flouride, calcium, potassium and magnesium.

The use of organic cold pressed oils is very important not just from the environmental point of view but also for health reasons. Cold Pressed oils retain the goodness of the oil, sunflower oil is rich in linoleic acid and Vitamin E and olive oil is rich in mono-unsaturated fats and helps regulate cholesterol levels. Industrial oils are chemically treated and heated to high temperatures, converting good fats to harmful trans-fats.

Fish 4 Quality

A quality catch

Open a tin of Fish 4 Ever and you will immediately notice a difference. The fish is dense and whole, not mashed up or flaked. This is because we only pack the fillet of the fish, the best and most expensive part. Also our fish goes through minimal processing. The fish is never frozen etiher on the boat or on land. It is packed fresh, straight from the catch, filleted by hand, tinned and then cooked in the tin for preservation. This keeps the whole of the natural flavour, effectively the fish cooks in its own water and oil with, in most cases, the addition of organic oil, and in other cases prepared recipes or sauces made from organic ingredients. Anchovies are cleaned, salted in cans and cured over 8 months, they are then trimmed, filleted, packed in jars by hand and kept in a deliciously fruity local organic olive oil.

Sustainability Criteria

Fish 4 Ever is the first range of tinned fish in the UK to promote explicit sustainability criteria, linking sustainable practices on land (by using organic land ingredients) wtih sustainable practises at sea. We also believe that fishing communities have a right to fish their own fish and that providing a market for sustainable fishing we can do a little bit to promote a sensible exploitaion of the marine environment. That's why we do not support any form of factory boats. Our range includes both white (albacore) and yellowfin tuna (in brine or oil), mackerel, sardines, herring and anchovies.

Seven Sustainability Points

1. None of our tinned fish species are endangered.

2. Fishing is seasonal - no fishing occurs in the breeding season. There is no fishing of under-sized fish.

3. Our fishing is socially responsible; supporting local fishing communities and smaller boats.

4. No dragnets or long lines are used. These can be up to 100km long and will kill dolphins, whales, sharks, turtles and sea birds.

6. There is no bycatch. Thanks to responsible fishing methods and equipment we avoid the catch of sea mammals and albatross. Our tuna fishing is managed by the Earth Island Institute.

7. No major industrial boats or factory boats are used.

We are proud to sponsor the Marine Connection, a charity dedicated to the protection of marine mammals, dolphins, whales and the world's oceans.

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